The more we like our ideas, the faster we give them shape. But to be creative, you have to have a penchant for ideas that are out of the ordinary… That’s what Alizée Lopez-Persem, Emmanuelle Volle and their colleagues from the FRONTLAB team at the Brain Institute have discovered in a publication to be published in the journal American Psychologist. Through a behavioural study and a computational model that replicates the various components of the creative process, researchers explain how individual preferences influence the speed at which new ideas emerge, as well as how creative they are. These preferences also determine what ideas we choose to exploit and communicate to others.
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